We have been watching and playing with it since this technology was a baby and it was nowhere as nice, as accurate and as seamless as it is today. But we knew that it will grow and evolve, to mature and unlock endless possibilities. We have used all the important SDK's on the market: Metaio, Wikitude, Vuforia, Kudan, be it for research or real app deployment. In 2017, with the release of the newly announced ARKit, by Apple, we believe a new stage of this revolution is coming. It is the time when this technology will spread. Also, they raised the bar in terms of performance. AR is not perfect today, but it is moving forward so fast. We have delivered entertainment apps, event apps and advertising apps integrated with augmented reality. And we are working hard to add a gaming app to the list, with the public release of iOS 11, in September